Andy Cheng, Director of User Experience

Enterprise software doesn't have to feel like enterprise software.

I'm Andy Cheng, a design leader with 21 years of experience turning complex B2B platforms into products people actually enjoy using. Currently Director of UX at TransUnion.

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Player-coach

I scale and guide the design team while staying deep in the craft, actively building systems and shipping interactive prototypes.

Connecting the dots

I work in the space between product, engineering, and users, turning competing priorities into shared direction.

Decisions, not dashboards

Complex data should never leave users guessing. I transform dense analytics into clear, actionable next steps.

AI-adjacent prototyping

Moving beyond static mockups with AI-assisted code, testing real data and interactions in days instead of waiting on sprints.

Selected work

Four stories, one point of view.

The full case studies include process, decisions, and outcomes that stay under NDA, so they are protected. Request access and I will share them with you directly.

TransUnion · AI product leadership · Shipping now

Search and Discovery + Propensity Score

An AI search experience that answers marketer questions straight from audience data, paired with a scoring model that points to the audiences worth a closer look. I led design from the first prototype through the foundation that shipped in late 2025; the AI layer is rolling out now.

TransUnion · Design systems · Player-coach

Design system rebuild + AI-coded components

Rearchitecting our design system from tokens upward, and building the workflow I actually wanted: designers generating coded component variants with AI, then reviewing them like engineers. Leading the system while still writing the code.

TransUnion · Platform redesign · Org leadership

TruAudience redesign

Rebuilding a legacy analytics platform around the decisions marketers need to make, not the data the product wanted to show. Mostly a leadership story: getting product, engineering, and data teams aligned behind one coherent experience.

Neustar era · Interaction design · Craft

Optimizer

Complex marketing-model inputs, rebuilt as sliders a human can play with: response curves, recommended ranges, and real-time answers where a 30-minute calculation used to sit. The clearest proof I have of decisions, not dashboards.

Experience

Twenty-one years, one throughline.

The short version. The full story is in my resume.

TransUnion

Oct 2021 to present

Director of User Experience

Own UX strategy and product vision for the TruAudience platform, leading a team of 6 designers as a hands-on player-coach across five product pillars.
Rebuilt the enterprise design system from tokens upward and brought AI-assisted coding into the design workflow, so designers ship coded components instead of static specs.

Neustar

Feb 2014 to Sep 2021

Senior UI/UX Design Manager

Joined MarketShare as its founding designer and grew with it through the Neustar acquisition, eventually leading the design org: 9 designers and 5 front-end engineers at peak.
Established the company's first design system and led the flagship analytics application redesign end to end.

Community

Los Angeles

Hackathon host and speaker

Organized regional UI/UX and front-end hackathons of 100+ designers and developers per event, keynoting on design and engineering collaboration.

Earlier

2005 to 2014

Hands-on design and front-end roles

Napster, The Enthusiast Network, CyberDefender, iMedia Communication, Wemo Lab: designer to product designer to front-end developer, learning the craft from the pixels up.

Education

Pasadena, CA

BFA in Advertising

Art Center College of Design.

Off the clock

Side projects

Personal build · Live dashboard

Sonic, my Rivian R2 energy tracker

A self-built dashboard that polls my car's API and turns raw telemetry into trip efficiency, charging cost, and idle-drain trends. I still build, not just direct.

Always tinkering

More experiments

3D printing, AI-assisted coding experiments, and whatever I am pulling apart this month. Ask me about it, I will talk your ear off.

About

A player-coach in design leadership.

Design leader with 21 years of experience transforming complex enterprise workflows into intuitive, high-adoption SaaS products. Director of UX at TransUnion leading a team of 6 across TruAudience, balancing executive product strategy and cross-functional alignment with active craft in design systems, AI-accelerated prototyping, and usability validation.

My job is connecting the dots between product, users, and engineering, so people can decide instead of just staring at more data.

Contact

Interested in working together?

If you are hiring design leadership, or just want to talk about enterprise UX, AI prototyping, or EVs, my inbox is open.

Let’s have a chat